Challenge: International operating pharmaceutical company wanted to evaluate the potential success of a new product concept.

Solution: A qualitative survey in the US and several EU countries was conducted with Patients, Physicians, KOLs and Payers

Results: SWOT analysis and ‘qualitative opportunity map’ for the new product; identification of decision drivers amongst the 4 target groups

Case Studies: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13